Mahindra Rise: #OneBagfulEach (Digital Film December 2018)

~ Kolla Krishna Madhavi

Live Young, Live Free, Live Responsibly!

Mahindra Rise's digital film #OneBagfulEach ushering in the new year focuses on the fun and adventure as well as the downside of traveling. You end up on high alert after viewing it.

Many people love to take a break from the routine and gallivant across the country. And if they get an opportunity to travel with their friends on a road trip, then it is like having the cherry on a cake. 

While discovering new places, a travel enthusiast gathers a treasure trove of happiness and memories from each place but in return, they may also let remain a few things - like an abundance of trash.

Mahindra Rise #OneBagfulEach
Courtesy: Mahindra Rise, Twitter

The commercial starts with a small group of hodophiles journeying across the country and seeing everything they possibly can - exploring mountains, forests and beaches on their way. But with every trip that one takes, there is also something that one tends to leave behind - we leave heaps of garbage for the next visitor and the next and the next - the pile just builds up for generations to come.

With a simple but effective message, the ad by Flying Cursor urges each of us to clear a bagful of litter on every trip that we make and help to keep our country clean and beautiful.

Travel far, travel wide and travel responsibly!

Mahindra Rise #OneBagfulEach 

Courtesy: Mahindra Rise, Flying Cursor, YouTube

Images Source: Mahindra Rise, Google Images and other online resources.
Video Source: Mahindra Rise, Flying Cursor, YouTube & other online resources.

Resources:
https://twitter.com/hashtag/onebagfuleach
https://www.mahindra.com

Note:
***Would be wonderful to hear your thoughts. You're also welcome to share the post or quote from it with appropriate credits, but please do not copy or reproduce this article in any format, device or language (human or machine), either in part or in full, without the explicit written permission of the author.
Subject to Copyright @2019.
The author has not been paid or compensated in any form for expressing an opinion.

Disclaimer:
The opinions expressed above are purely personal and as understood and interpreted by the author. They're not to be construed as an expert opinion or a formal analysis or deemed as accurate, valid, suitable or complete information in any form or manner. The reader is requested to use their own judgment and understanding for the same. 

None of the products or features discussed above are necessarily, as stated or endorsed by any of the respective companies.

HUL: The Shower #startalittlegood (PSA December 2018)

~ Kolla Krishna Madhavi

"Thoda sa paani...kissike zindagi badal sakti hai!"

Conceptualised by Ogilvy Mumbai and directed by Bauddhayan Mukherji from Little Lamb Films Pvt. Ltd., the compelling story of "The Shower" unfolds in Mangalaram ki Dhaani, one of Rajasthan's most arid villages. 

Hindustan Unilever Ltd.: The Shower
Image Courtesy: Hindustan Unilever Ltd., SocialSamosa

A farmer while returning home chances upon a shower cubicle in the middle of the desert. Curious, he opens the shower door. When he turns on the tap and water begins to flow, his first instinct is to simply "drink" the precious water. 

Hindustan Unilever Ltd.: The Shower
Image Courtesy: Hindustan Unilever Ltd., Exchange4Media

Soon, other villagers gather and start drinking in turns from the shower. There are joyous and wondrous faces all around!

It is poignant to see a mother feed her baby with the water directly from the shower (unlike the 'boiling and filtering of water' mindset which is more prevalent). Another woman collects water in a pot with a delighted smile on her face. 

The visuals simply tug at one's heartstrings!

While a privileged few with access to running water do not hesitate to spend hours in a shower wasting precious resources, in sharp contrast are those in dire need, struggling to get even clean drinking water within walking distance. 

Hindustan Unilever Ltd.: The Shower
Image Courtesy: Hindustan Unilever Ltd.

As a part of Hindustan Unilever Ltd's (HUL) CSR initiative 'Start A Little Good', the film shows the polarity between accessibility and consumption of water in an urban setting vis-a-vis a barren village environment. As on date, HUL has been able to save 450 billion litres of water with its efforts. Although commendable, it may still be a few drops in a parched land.

Half a village can quench their thirst with the amount of water consumed in just one shower.

The message is loud and clear...let us  #startalittlegood ...have a shorter shower and turn off the tap - conserve a little water each time and make that crucial difference!

Incidentally, the water used in the film was recycled and given to the villagers.

     

                                                                               Hindustan Unilever Ltd | The Shower #startalittlegood
                                                Video Courtesy: Hindustan Unilever Ltd., Ogilvy Mumbai, Little Lamb Films, YouTube

Images Courtesy: Hindustan Unilever Ltd, Ogilvy Mumbai, Google Images and other online resources.
Video Courtesy: Hindustan Unilever Ltd., Ogilvy Mumbai, Little Lamb Films Pvt. Ltd., YouTube & other online resources.

Resources:
https://www.socialsamosa.com/2018/12/hindustan-unilever-the-shower-campaign/
https://www.bestadsontv.com/ad/99211/Unilever-India-Hindustan-Unilever-Limited-The-Shower
https://www.exchange4media.com/advertising-news/does-hindustan-unilevers-viral-ad-film-the-shower-strike-a-chord-93566.html
http://www.adageindia.in/advertising/sustainable-living-brands-have-grown-nearly-50-faster-than-other-brands-says-huls-corporate-team/articleshow/67352505.cms
https://www.mumbrella.asia/2018/12/start-a-little-good-for-unilever-india-kicks-off-with-film-about-a-shower-cubicle-in-a-desert

Note:
***Would be wonderful to hear your thoughts. You're also welcome to share the post or quote from it with appropriate credits, but please do not copy or reproduce this article in any format, device or language (human or machine), either in part or in full, without the explicit written permission of the author.
Subject to Copyright @2018.
The author has not been paid or compensated in any form for expressing an opinion.

Disclaimer:
The opinions expressed above are purely personal and as understood and interpreted by the author. They're not to be construed as an expert opinion or a formal analysis or deemed as accurate, valid, suitable or complete information in any form or manner. The reader is requested to use their own judgment and understanding for the same. 

None of the products or features discussed above are necessarily, as stated or endorsed by any of the respective companies.

Titan Raga #FlauntYourFlaw (TVC November 2018)

~ Kolla Krishna Madhavi

"#FlauntYourFlaw!"

Titan Raga’s new ad campaign ‘Khudse Naya Rishta’ conceptualised by Ogilvy is a distinct departure from a growing perception that beauty equals flawless physical perfection. The advertisement raises pertinent questions on what is ideal beauty and depicts women who are comfortable in their skin. 

Titan Raga: #FlauntYourFlaw

  Image Courtesy: Titan Raga, YouTube

Women are conditioned early on to believe that they need to be beautiful to be accepted by the society. And with the passage of time, an even more increasing number of people across all age groups have begun to ride the beauty bandwagon. 

At times, even the tiniest of scars or the smallest of imperfections can get a person into a tizzy and they begin to doubt their self-worth.

Titan Raga: #FlauntYourFlaw

  Image Courtesy: Titan Raga, Brand Equity

The commercial speaks of how true beauty lies within one's imperfections. The delivery marks of a mother, the scars of an army officer, a breast cancer survivor, the dark circles of a working woman, the scarred fingers of an artist are all a result of their achievements - their grit and hard work. And it is these achievements that represent their true beauty, not their external appearance.

Titan Raga: #FlauntYourFlaw

  Image Courtesy: Titan Raga, Exchange4Media

In the words of Steve Maraboli, "Embracing your true self radiates a natural beauty that cannot be diluted or ignored". 

True beauty lies in the scars, the marks, the wrinkles and the body asymmetry acquired in the journey of life. The unique beauty of each individual needs to be celebrated with absolute confidence and grace.

Embrace those imperfections! Wear them with pride!

Titan Raga #FlauntYourFlaw
Video Courtesy: Titan Raga, YouTube

Images Courtesy: Titan Raga, Ogilvy, Google Images and other online resources.
Video Courtesy: Titan Raga, Ogilvy, YouTube & other online resources.

Resources:
https://www.exchange4media.com/advertising-news/titan-raga-encourages-women-to-embrace-their-scars-in-new-flauntyourflaw-campaign-93149.html
https://brandequity.economictimes.indiatimes.com/news/advertising/titan-ragas-new-ad-campaign-encourages-women-to-flauntyourflaw/66848277
https://www.titancompany.in/news/titan-raga-i-am

Note:
***Would be wonderful to hear your thoughts. You're also welcome to share the post or quote from it with appropriate credits, but please do not copy or reproduce this article in any format, device or language (human or machine), either in part or in full, without the explicit written permission of the author.
Subject to Copyright @2018.
The author has not been paid or compensated in any form for expressing an opinion.

Disclaimer:
The opinions expressed above are purely personal and as understood and interpreted by the author. They're not to be construed as an expert opinion or a formal analysis or deemed as accurate, valid, suitable or complete information in any form or manner. The reader is requested to use their own judgment and understanding for the same.

None of the products or features discussed above are necessarily, as stated or endorsed by any of the respective companies.

Hyundai Motors' Road Safety: #BeTheBetterGuy (PSA November 2018)

~ Kolla Krishna Madhavi

The recent road safety campaign by Hyundai Motors India Limited (HMIL) encourages people to #BeTheBetterGuy on the roads for their own safety. 

Hyundai Motors' Road Safety campaign -#BeTheBetterGuy
Courtesy: Hyundai, Campaign India

The awareness film shows the case of a father, Kabir Seth who heads out of the house late night to meet Rahul. Every step of the journey in his car, he makes sure that he follows all the traffic rules even when he is alone on the road. But this wasn't enough. Kabir still meets with an accident because of someone else's negligent driving. 

It is important that everyone follows the same set of rules. Each of us, in our daily life, would have come across such incidents where a person was responsibly adhering to all the road safety measures but due to someone else's carelessness, the safe driver ends up paying the penalty.

Hyundai Motors' Road Safety campaign -#BeTheBetterGuy
Courtesy: Hyundai, Best Media Info

Endorsed by Sharukh Khan, Hyundai Motor's Corporate Brand Ambassador, this Road Safety film highlights actions that can be taken to counter various common instances in our day-to-day life. In Sharukh's words, “Roads will be safe only if each one of us becomes the Better Guy. ‘Be The Better Guy’ for your safety and for the safety of others on the Road.”

The theme of this campaign is that although most people are aware of road safety measures that need to be taken, very few actually practice them. Our roads will be safe only if we follow the rules - for us and for others too.

Hyundai has been running this initiative since 2016. The short film highlights simple road safety measures like the usage of a seat belt, not to drink & drive, avoiding over speeding, not to use mobile phones, following traffic signals, respect for pedestrians and discouraging underage driving.

‘Safe Move’ – Road Safety is one of Hyundai Motor Group’s long-term road-safety CSR initiative across the globe. Under this umbrella, to enhance awareness and understanding of Road Safety Rules, Hyundai is also conducting on ground activations at 100 Schools across 11 cities and 14 malls across 7 cities.

Hyundai | #BeTheBetterGuy | Meet the Better Guy feat. Shah Rukh Khan

Courtesy: Hyundai India

Image Courtesy: Hyundai India, Google Images and other online resources.
Video Courtesy: Hyundai India, YouTube and other online resources.

Resources:
https://www.exchange4media.com/marketing-news/hyundai-encourages-road-safety-with-bethebetterguy-campaign-featuring-shah-rukh-khan-92819.html
https://micorporate.com/Bureau/Corporate-News/1324/Hyundai-Be-The-Better-Guy-campaign-for-road-safety-Motown-India-Bureau
https://www.hyundai.com/in/en

Note:
***Would be wonderful to hear your thoughts. You're also welcome to share the post or quote from it with appropriate credits, but please do not copy or reproduce this article in any format, device or language (human or machine), either in part or in full, without the explicit written permission of the author.
Subject to Copyright @2018.
The author has not been paid or compensated in any form for expressing an opinion.

Disclaimer:
The opinions expressed above are purely personal and as understood and interpreted by the author. They're not to be construed as an expert opinion or a formal analysis or deemed as accurate, valid, suitable or complete information in any form or manner. The reader is requested to use their own judgment and understanding for the same.

None of the products or features discussed above are necessarily, as stated or endorsed by any of the respective companies.

Samsonite: Let's come together to revive Kerala Tourism #KeralaIsOpen (PSA September 2018)

~ Kolla Krishna Madhavi

"Kerala is waiting. Waiting to rebuild its economy, to revive its tourism. But most of all, it is waiting for you!"

Samsonite India: Revive Tourism in India 
Image Courtesy: Samsonite, Exchange4media.com

The poignant opening scene starts with a despondent Mr. Nambiar from Alleppey looking at the open door of his hotel 23 times that day but there are no guests. Jancy prays and goes to the airport in her cab each day and waits there for passengers, only to return home crestfallen.  

The veteran Mr. Nair is frustrated as he longs to put on the colours of his Kathakali makeup but there is no audience to watch him perform while Fatima has her Karimeen fry ready to be fried but sadly there are no customers. 

As the narrative progresses, you hear the joyful voice of Fatima's son calling out, "mother" and running to her with a skip in his feet. Fatima's face lights up as she can now cook and there is someone to eat her legendary fish fry. Mr. Nair now has his audience and his face is brightly lit with the myriad colours of his dance form. 

Jancy finally has a destination to take her cab and Mr. Nambiar has guests arriving at his hotel.

                          Samsonite India: Kerala Is Open 

                        Image Courtesy: Samsonite, tourismnewslive.com

This short film is an initiative by Samsonite, the luggage manufacturer and retailer, to draw attention to the need for tourists to Kerala.

Conceptualised by Autumn Worldwide - Mumbai and directed by Deepti Nagia, this moving ad extends the essence of Samsonite's product 'travel' to extolling people from around the world to 'travel to Kerala - God's Own Country' and help revive the state's economy after the devastating monsoon floods.

                      Samsonite India: #KeralaIsOpen 

                    Image Courtesy: Samsonite, socialsamosa.com

Kerala being a state where a quarter of the employment is dependent on tourism was greatly hit post the floods with a sharp drop in visitors. People from all walks of life are dependent on tourists for their livelihood. 

The local residents had exhibited an extraordinary sense of resilience, unity and strength in the face of the calamity and now it was time for them to rebuild their state. The short and simply-rendered film urges people to discover Kerala and boost the state's economy.

               

                                                                                     #KeralaIsOpen | Let's come together to revive Kerala Tourism | Samsonite 

                                                                                         Video Courtesy: Samsonite, Autumn Worldwide - Mumbai, YouTube

Images Courtesy: Samsonite, Autumn Worldwide - Mumbai, Google Images and other online resources.
Video Courtesy: Samsonite, Autumn Worldwide - Mumbai, YouTube & other online resources.

Resources:
https://www.afaqs.com/news/story/53710_its-about-how-everybody-can-bring-Kerala-back-on-its-feet-without-charity-or-sounding-preachy-Anushree-Tainwala-Samsonite
https://www.latestly.com/social-viral/samsonite-india-urges-tourists-to-rebuild-kerala-after-floods-in-this-beautiful-ad-saying-gods-own-country-is-open-watch-video-408558.html
https://www.exchange4media.com/advertising-news/samsonites-latest-campaign-tries-to-revive-tourism-in-kerala-after-floods-92292.html
https://www.socialsamosa.com/2018/09/samsonite-kerala-is-open/

Note:
***Would be wonderful to hear your thoughts. You're also welcome to share the post or quote from it with appropriate credits, but please do not copy or reproduce this article in any format, device or language (human or machine), either in part or in full, without the explicit written permission of the author.
Subject to Copyright @2018.
The author has not been paid or compensated in any form for expressing an opinion.

Disclaimer:
The opinions expressed above are purely personal and as understood and interpreted by the author. They're not to be construed as an expert opinion or a formal analysis or deemed as accurate, valid, suitable or complete information in any form or manner. The reader is requested to use their own judgment and understanding for the same. 

None of the products or features discussed above are necessarily, as stated or endorsed by any of the respective companies.