Saturday, January 5, 2019

Mahindra Rise: #OneBagfulEach (Digital Film December 2018)

~ Kolla Krishna Madhavi

Live Young, Live Free, Live Responsibly!

Mahindra Rise's digital film #OneBagfulEach ushering in the new year focuses on the fun and adventure as well as the downside of traveling. You end up on high alert after viewing it.

Many people love to take a break from the routine and gallivant across the country. And if they get an opportunity to travel with their friends on a road trip, then it is like having the cherry on a cake. 

While discovering new places, a travel enthusiast gathers a treasure trove of happiness and memories from each place but in return, they may also let remain a few things - like an abundance of trash.

Mahindra Rise #OneBagfulEach
Courtesy: Mahindra Rise, Twitter

The commercial starts with a small group of hodophiles journeying across the country and seeing everything they possibly can - exploring mountains, forests and beaches on their way. But with every trip that one takes, there is also something that one tends to leave behind - we leave heaps of garbage for the next visitor and the next and the next - the pile just builds up for generations to come.

With a simple but effective message, the ad by Flying Cursor urges each of us to clear a bagful of litter on every trip that we make and help to keep our country clean and beautiful.

Travel far, travel wide and travel responsibly!

Mahindra Rise #OneBagfulEach 
Courtesy: Mahindra Rise, Flying Cursor, YouTube

Images Source: Mahindra Rise, Google Images and other online resources.
Video Source: Mahindra Rise, Flying Cursor, YouTube & other online resources.

Resources:
https://twitter.com/hashtag/onebagfuleach
https://www.mahindra.com

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