~ Kolla Krishna Madhavi
The recent road safety campaign by Hyundai Motors India Limited (HMIL) encourages people to #BeTheBetterGuy on the roads for their own safety.
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| Hyundai Motors' Road Safety campaign -#BeTheBetterGuy Courtesy: Hyundai, Campaign India |
The awareness film shows the case of a father, Kabir Seth who heads out of the house late night to meet Rahul. Every step of the journey in his car, he makes sure that he follows all the traffic rules even when he is alone on the road. But this wasn't enough. Kabir still meets with an accident because of someone else's negligent driving.
It is important that everyone follows the same set of rules. Each of us, in our daily life, would have come across such incidents where a person was responsibly adhering to all the road safety measures but due to someone else's carelessness, the safe driver ends up paying the penalty.
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| Hyundai Motors' Road Safety campaign -#BeTheBetterGuy Courtesy: Hyundai, Best Media Info |
Endorsed by Sharukh Khan, Hyundai Motor's Corporate Brand Ambassador, this Road Safety film highlights actions that can be taken to counter various common instances in our day-to-day life. In Sharukh's words, “Roads will be safe only if each one of us becomes the Better Guy. ‘Be The Better Guy’ for your safety and for the safety of others on the Road.”
The theme of this campaign is that although most people are aware of road safety measures that need to be taken, very few actually practice them. Our roads will be safe only if we follow the rules - for us and for others too.
Hyundai has been running this initiative since 2016. The short film highlights simple road safety measures like the usage of a seat belt, not to drink & drive, avoiding over speeding, not to use mobile phones, following traffic signals, respect for pedestrians and discouraging underage driving.
‘Safe Move’ – Road Safety is one of Hyundai Motor Group’s long-term road-safety CSR initiative across the globe. Under this umbrella, to enhance awareness and understanding of Road Safety Rules, Hyundai is also conducting on ground activations at 100 Schools across 11 cities and 14 malls across 7 cities.
Hyundai | #BeTheBetterGuy | Meet the Better Guy feat. Shah Rukh Khan
Courtesy: Hyundai India
Video Courtesy: Hyundai India, YouTube and other online resources.
Resources:
https://www.exchange4media.com/marketing-news/hyundai-encourages-road-safety-with-bethebetterguy-campaign-featuring-shah-rukh-khan-92819.html
https://micorporate.com/Bureau/Corporate-News/1324/Hyundai-Be-The-Better-Guy-campaign-for-road-safety-Motown-India-Bureau
https://www.hyundai.com/in/en
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