~ Kolla Krishna Madhavi
"#FlauntYourFlaw!"
Titan Raga’s new ad campaign ‘Khudse Naya Rishta’ conceptualised by Ogilvy is a distinct departure from a growing perception that beauty equals flawless physical perfection. The advertisement raises pertinent questions on what is ideal beauty and depicts women who are comfortable in their skin.
Women are conditioned early on to believe that they need to be beautiful to be accepted by the society. And with the passage of time, an even more increasing number of people across all age groups have begun to ride the beauty bandwagon.
At times, even the tiniest of scars or the smallest of imperfections can get a person into a tizzy and they begin to doubt their self-worth.
The commercial speaks of how true beauty lies within one's imperfections. The delivery marks of a mother, the scars of an army officer, a breast cancer survivor, the dark circles of a working woman, the scarred fingers of an artist are all a result of their achievements - their grit and hard work. And it is these achievements that represent their true beauty, not their external appearance.
In the words of Steve Maraboli, "Embracing your true self radiates a natural beauty that cannot be diluted or ignored".
True beauty lies in the scars, the marks, the wrinkles and the body asymmetry acquired in the journey of life. The unique beauty of each individual needs to be celebrated with absolute confidence and grace.
Titan Raga’s new ad campaign ‘Khudse Naya Rishta’ conceptualised by Ogilvy is a distinct departure from a growing perception that beauty equals flawless physical perfection. The advertisement raises pertinent questions on what is ideal beauty and depicts women who are comfortable in their skin.
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Titan Raga: #FlauntYourFlaw
Image Courtesy: Titan Raga, YouTube
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At times, even the tiniest of scars or the smallest of imperfections can get a person into a tizzy and they begin to doubt their self-worth.
 |
Titan Raga: #FlauntYourFlaw
Image Courtesy: Titan Raga, Brand Equity
|
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Titan Raga: #FlauntYourFlaw
Image Courtesy: Titan Raga, Exchange4Media
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True beauty lies in the scars, the marks, the wrinkles and the body asymmetry acquired in the journey of life. The unique beauty of each individual needs to be celebrated with absolute confidence and grace.
Embrace those imperfections! Wear them with pride!
Titan Raga #FlauntYourFlaw
Video Courtesy: Titan Raga, YouTube
Images Courtesy: Titan Raga, Ogilvy, Google Images and other online resources.
Video Courtesy: Titan Raga, Ogilvy, YouTube & other online resources.
Resources:
https://www.exchange4media.com/advertising-news/titan-raga-encourages-women-to-embrace-their-scars-in-new-flauntyourflaw-campaign-93149.html
https://brandequity.economictimes.indiatimes.com/news/advertising/titan-ragas-new-ad-campaign-encourages-women-to-flauntyourflaw/66848277
https://www.titancompany.in/news/titan-raga-i-am
Note:
***Would be wonderful to hear your thoughts. You're also welcome to share the post or quote from it with appropriate credits, but please do not copy or reproduce this article in any format, device or language (human or machine), either in part or in full, without the explicit written permission of the author.
Subject to Copyright @2018.
The author has not been paid or compensated in any form for expressing an opinion.
Disclaimer:
The opinions expressed above are purely personal and as understood and interpreted by the author. They're not to be construed as an expert opinion or a formal analysis or deemed as accurate, valid, suitable or complete information in any form or manner. The reader is requested to use their own judgment and understanding for the same.
Video Courtesy: Titan Raga, Ogilvy, YouTube & other online resources.
Resources:
https://www.exchange4media.com/advertising-news/titan-raga-encourages-women-to-embrace-their-scars-in-new-flauntyourflaw-campaign-93149.html
https://brandequity.economictimes.indiatimes.com/news/advertising/titan-ragas-new-ad-campaign-encourages-women-to-flauntyourflaw/66848277
https://www.titancompany.in/news/titan-raga-i-am
Note:
***Would be wonderful to hear your thoughts. You're also welcome to share the post or quote from it with appropriate credits, but please do not copy or reproduce this article in any format, device or language (human or machine), either in part or in full, without the explicit written permission of the author.
Subject to Copyright @2018.
The author has not been paid or compensated in any form for expressing an opinion.
Disclaimer:
The opinions expressed above are purely personal and as understood and interpreted by the author. They're not to be construed as an expert opinion or a formal analysis or deemed as accurate, valid, suitable or complete information in any form or manner. The reader is requested to use their own judgment and understanding for the same.
None of the products or features discussed above are necessarily, as stated or endorsed by any of the respective companies.
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