ITC Savlon: Swasth India ID Guard - Children's Day (Ad 2017)

~ Kolla Krishna Madhavi

Proper washing of hands is a challenge, not just for kids, but for most adults too. Since germs are invisible, some of us may have a wrong notion that our hands are clean and not carrying any germs. And worse, while some are conscientious enough to make that extra effort to wash their hands thoroughly with soap and water, they do not find a soap handily.

Savlon Swasth India ID Guard tries to tackle this daunting issue. The ad, which was released on Children's Day 2017 shows students being distributed School ID cards coupled with small sachets carrying liquid soap. This enables handwash to not only be available and accessible, but also easily portable in a handy and hygienic way. The creative solution offered by Savlon Swasth India ID Guard makes the complete hand washing process so much more convenient. 

ITC Savlon Swath India Mission
Image Courtesy: https://media.licdn.com/

From the stable of one of the leading Indian conglomerates - ITC, Savlon has been a part of Indian households for over half a century. They have since extended their earlier germ-killing legacy, which began with an antiseptic liquid, to soaps and hand washes.

ITC Savlon Swath India Mission
Image Courtesy: https://prnewswire2-a.akamaihd.net/

Savlon's recent ad campaign is not just aimed at promoting their brand, but dovetailing with Savlon India's unique Hygiene & Health programme. it is also designed to create awareness and motivate children to incorporate a healthy and hygienic handwash habit in their daily routine. Since it is mandatory for school children to always carry their school ID with them, this initiative uses a simple, but an innovative technique of clubbing hand wash with a school ID to address the widespread issue of hand hygiene.

Savlon is currently on a mission to promote "healthier kids, stronger India" and encourage behavioral change toward hand hygiene. An imaginatively redesigned product, sprinkled with a clear social message, has made the ad very effective, both in terms of communication and its impact on the audience.  

Enable a personal bodyguard for every child, the safe way!

                                                                                                  ITC Savlon Swath India Mission

Video Courtesy: Savlon Swasth India ID Guard - Children's Day 2017

Images Courtesy: ITC, Google Images & other related online resources.
Video Courtesy: ITC, YouTube & other related online resources.

Note:
***Would be wonderful to hear your thoughts. You're also welcome to share the post or quote from it with appropriate credits, but please do not copy or reproduce this article in any format, device or language (human or machine), either in part or in full, without the explicit written permission of the author. Subject to Copyright @2018.
The author has not been paid or compensated in any form for expressing an opinion.

Disclaimer:
The opinions expressed above are purely personal and as understood and interpreted by the author. They're not to be construed as an expert opinion or a formal analysis or deemed as accurate, valid, suitable or complete information in any form or manner. The reader is requested to use their own judgment and understanding for the same. 

None of the products or features discussed above are necessarily, as stated or endorsed by any of the respective companies.

Vodafone Supernet 4G: The Pug is back with its Pack! #StrongerTogether (TVC 2018)

~ Kolla Krishna Madhavi

Can anyone resist the cuteness of the pug in the Vodafone ad? And when the pugs are multiplied, the curve of the lips just gets wider.

Vodafone Supernet 4G
Image Courtesy: http://educationpostonline.in/

Reminiscent of the famed Pied Piper of Hamelin, the pugs gather from all directions and start to follow a young man. Just like the Pied Piper, the youth too wields an instrument, but here the magic pipe is replaced by a phone. While the pugs wait in anticipation, the young man stands near a pole and checks his mobile. 

The iconic mascot, Cheeka delights viewers with all its seriousness. And when it is followed by an entire army of friends, the "cheerfulness" they bring to every viewer cannot be easily replicated.

Conceptualised by Ogilvy & Mather India, the simplicity and charm of this advertisement gets one hooked to view it on a repeat mode.

Vodafone Supernet 4G
Image Courtesy: https://images.adgully.com/

From the “Network That Follows You” to the latest message of "The Data Strong Network which always Follows You", there has been a small change in Vodafone's approach, but their most loved asset - the pug - continues to occupy the maximum screen space.

As the new ad states, "Pugs are back! We are #StrongerTogether, now and forever, with Vodafone SuperNet 4G, the Data Strong Network™."

Vodafone maybe getting more customer-centric with the addition of a new tower every hour, but as for most of us (and surely not just dog lovers), we're definitely smiling a lot more when we get to view the cute pugs, in their comeback avatar.

The Pug is back with its pack! #StrongerTogether by adding a tower every hour

Video Courtesy: Vodafone India

Images Courtesy: Vodafone, Ogilvy & Mather India, Google Images & other online resources.
Video Courtesy: Vodafone India, YouTube & other online resources.

Resources:
https://www.thehindubusinessline.com/info-tech/cheeka-the-pug-is-back-following-vodafone/article10024700.ece

Note: 

***Would be wonderful to hear your thoughts. You're also welcome to share the post or quote from it with appropriate credits, but please do not copy or reproduce this article in any format, device or language (human or machine), either in part or in full, without the explicit written permission of the author. Subject to Copyright @2018.

The author has not been paid or compensated in any form for expressing an opinion. 

Disclaimer:

The opinions expressed above are purely personal and as understood and interpreted by the author. They're not to be construed as an expert opinion or a formal analysis or deemed as accurate, valid, suitable or complete information in any form or manner. The reader is requested to use their own judgment and understanding for the same. 

None of the products or features discussed above are necessarily, as stated or endorsed by any of the respective companies.

HUL's Comfort Fabric Conditioner: A Small Step Can Make a Big Difference! (TVC 2017)

~ Kolla Krishna Madhavi

The recent ad of Comfort After Wash Fabric Conditioner, a leading product worldwide in this space is a great example of how advertisements can be simple, but very effectively put across a multi-fold communication. The ad shows a regular household, with a mother and her two children, a son and a daughter. The young boy has a typical social conditioning that doing laundry is a woman's job.

Comfort After Wash Fabric Conditioner
Image Courtesy: Social Samosa

Purposefully addressing this, the mother seeks the boy's help to open the bottle lid (predictable so far), but gets her son involved in the washing process (from where things change). She then tells her son that the process is simple, useful, but why only his sister...he will learn to wash clothes too.

Comfort After Wash Fabric Conditioner

Image Courtesy: Amazon.com

The tagline, "Chota Step, Badi Baat" is two-pronged: it stems from the product proposition of Comfort and indicates how easy it is to take extra care of your clothes, but once you view the ad, the catchphrase takes on another, subtler meaning - it equally highlights that washing clothes is not a 'gender-bound' chore.

This ad drives home the fact that a commercial can effectually convey a product's branding message while still seamlessly trying to break gender stereotypes.

A wonderful step by the HUL and O&M teams toward blending a progressive and highly impactful social message on gender sensitivity with the commercial...one of the best ads on currently!

A Small Step Can make a Big Difference!

HUL's Comfort Fabric Conditioner

Source: HUL, Ogilvy & Mather

Images Courtesy: HUL, Ogilvy & Mather, Social Samosa, Amazon.com, Google Images & other online resources.
Video Courtesy: YouTube, Comfort After Wash - A small step can make a big difference!

Resources:
https://www.hul.co.in/brands/home-care/comfort-fabric-conditioner.html
http://bestmediainfo.com/2017/09/comfort-breaks-gender-stereotypes-takes-a-small-step-to-send-a-big-message/
http://www.indiantelevision.com/mam/media-and-advertising/ad-campaigns/a-boy-is-inspired-to-wash-in-huls-comfort-ad-170907
https://www.socialsamosa.com/2017/09/hul-chota-step-badi-baat/
http://www.afaqs.com/news/story/51259_afaqs-Creative-Showcase-Now-HUL-de-genderises-laundry

Note: 
***Would be wonderful to hear your thoughts. You're also welcome to share the post or quote from it with appropriate credits, but please do not copy or reproduce this article in any format, device or language (human or machine), either in part or in full, without the explicit written permission of the author. Subject to Copyright @2018.
The author has not been paid or compensated in any form for expressing an opinion.

Disclaimer:
The opinions expressed above are purely personal and as understood and interpreted by the author. They're not to be construed as an expert opinion or a formal analysis or deemed as accurate, valid, suitable or complete information in any form or manner. The reader is requested to use their own judgment and understanding for the same. 

None of the products or features discussed above are necessarily, as stated or endorsed by any of the respective companies.

Surf Excel Detergent Powder: Daag Acche Hain #HaarKoHarao (TVC 2017)

~ Kolla Krishna Madhavi

In a world where we shun dirt and stains and the entire focus is on achievement vs. learning, Surf Excel's continuing advertising campaigns celebrating stains based on their proposition that "Daag Acche Hain" stands out with not just the visual impact, but the valuable message it unfolds.

Surf Excel
Image Courtesy: Lowe Lintas

The recent Surf Excel Easy Wash ad shows a young boy, Ayush's team losing their 5th cricket match. The coach is highly disappointed and decides to resign from coaching. As he is walking away, we see Ayush rolling in the cricket ground and getting muddy in the process. When the coach comes to admonish him for spoiling the ground, Ayush tells the coach that it is because they had lost the match again. The coach tells him it is not the last match. The boy then questions the coach that if it is not the last match, then why is the latter quitting. They lost today, but could win on another day. The coach realizes his mistake and puts back his coach's cap. They decide to start training early morning from the next day. 

Surf Excel
Image Courtesy: https://i.ytimg.com/

It is an extremely thought-provoking ad. Taking Surf Excel's decade-long campaign: "Dirt is Good, Surf Excel Hai Na" further to "Haar Ko Harao", the advertisement conveys not just the core purpose of the detergent powder, but strongly promotes the philosophy that if a child is getting dirty while defeating failure, then it is totally acceptable. 

The ad also showcases important life values of positivity, motivation, and sportsmanship among children. 

Leveraging on the innocence of children, the teams of HUL and Lowe Lintas are trying to use the "Engine of Dirt" to creatively inspire parents, teachers, and society at large to change their perspective on failure. This ad is a big departure from the challenges faced by today's parents and adults in general, who are highly achievement-oriented and conditioned to deal more negatively with lack of success, unlike children who tend to learn from their failures.

Haar Ko Harao!

Surf Excel Detergent Powder

Source: Surf Excel

Images Courtesy: HUL, Lowe Lintas, Google Images & other online resources.
Video Courtesy: YouTube, Surf Excel: Daag Achhe Hain - #HaarKoHarao

Note:
***Would be wonderful to hear your thoughts. You're also welcome to share the post or quote from it with appropriate credits, but please do not copy or reproduce this article in any format, device or language (human or machine), either in part or in full, without the explicit written permission of the author. Subject to Copyright @2018.
The author has not been paid or compensated in any form for expressing an opinion.

Disclaimer:
The opinions expressed above are purely personal and as understood and interpreted by the author. They're not to be construed as an expert opinion or a formal analysis or deemed as accurate, valid, suitable or complete information in any form or manner. The reader is requested to use their own judgment and understanding for the same. 

None of the products or features discussed above are necessarily, as stated or endorsed by any of the respective companies.

DUKES Waffy New Year: #Pledge365 (TVC December 2017)

~Kolla krishna Madhavi

Pledge an uninterrupted hour a day for your child!

Directed by Divyansh Ganjoo and conceptualised by Orcomm Advertising, the latest ad by Dukes Waffy is the heartfelt story of a little boy, Rohan who tries alternatively to speak to both his parents, but neither have the time for him. They are both caught up in their day-to-day activities. This continues over a period of time.

DUKES Waffy New Year
Courtesy: funniestindian.com

Finally, Rohan picks up his little soft toy, Gobo and forlornly shares with it how he is being bullied in school by Aarav. He seeks the toy's help to counter the bully. His mother overhears him and realises her mistake. 

Soon after, we see both the parents sitting together with Rohan and keenly listening to their son as he shares his day's occurrences with them. The boy is animated and happy as he finally has his parents' undivided attention. 

In the foreground, we see a small box labelled "Rohan's time" with 2 phones in it.

DUKES Waffy New Year
Courtesy: adageindia.in

Dukes by Ravi Foods Pvt. Ltd. (RFPL) takes its philosophy of Waffy Happy a step further with this campaign. It has a sweet but critical message for parents urging them to gift an uninterrupted hour a day to their children. 

This commercial is a definite wakeup call! Caught up in a digital world, parents sometimes tend to devote more time to their devices then to their children.

DUKES Waffy New Year

Courtesy: DUKES Waffy, YouTube

Image Courtesy: DUKES Waffy, Orcomm Advertising, Google images and other online resources.

Video Courtesy: DUKES Waffy, YOrcomm Advertising, YouTube and other online resources.

Resources:

https://www.campaignindia.in/video/dukes-urges-parents-to-offer-their-time-to-children/441919 

http://www.adageindia.in/marketing/cmo-strategy/dukes-urges-parents-to-gift-uninterrupted-time-to-their-children-this-year/articleshow/62364807.cms

http://dukesindia.com/about-ravi-foods/

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Note:

***Would be wonderful to hear your thoughts. You're also welcome to share the post or quote from it with appropriate credits, but please do not copy or reproduce this article in any format, device or language (human or machine), either in part or in full, without the explicit written permission of the author. 
Subject to Copyright @2019.
The author has not been paid or compensated in any form for expressing an opinion.

----------------------------------------

Disclaimer:
The opinions expressed above are purely personal and as understood and interpreted by the author. They're not to be construed as an expert opinion or a formal analysis or deemed as accurate, valid, suitable or complete information in any form or manner. The reader is requested to use their own judgment and understanding for the same.

None of the products or features discussed above are necessarily, as stated or endorsed by any of the respective companies.

Breakthrough India: #shareyourstory with your son:1 (PSA November 2015)

~ Kolla Krishna Madhavi

Conceptualised by Ogilvy & Mather Mumbai, Breakthrough India's the #shareyourstory with your son:1 is a sensitive portrayal of a mother who sees her teenage son eve-teasing a neighbourhood girl. He tries to harass both the young daughter and her mother by throwing flower petals at them from the floor above. The boy's mother sees him doing it and instead of condemning her son directly, she shares her story of harassment with him.

She tells him how she was teased by 3 men on a bike while she was returning home from work the previous day. They had thrown popcorn at her and then followed her, asking her to return the popcorn which was stuck in her hair as it belonged to them. 

The young boy listens carefully to his mother and slowly it dawns on him that his mother is going through the same state as the girl/woman he was targeting. The conversation with his mother helps in changing the boy's behaviour.

More often than not, what starts of as a fun thing to do, ends up with a serious consequence. The person who is playing the prank may not even realise that it is actually harassment of the other person and how gravely their misconduct can impact someone else's life. And the victim has to bear the brunt of the ordeal needlessly.

Conversations around harassment rarely happen at homes. We need to break this silence and cut across generations with open discussions.

A thoughtful short film by the NGO, Breakthrough and supported by United Nations Trust Fund, UN Women and Ministry of Foreign Affairs of the Netherlands, it sensitively portrays the delicate relationship between a mother and a son and how deftly the mother handles the situation without directly pointing an accusing finger at her misguided son. A mother is one of the most influential persons in a boy's life and this campaign tries to drive a strong message through the mother.

Go ahead and openly share your experience of harassment with your son! And teach your daughter not to walk away, but to be strong, stand firm and fight for her rights.

Breakthrough India: #shareyourstory with your son: 1

Video Courtesy: Breakthrough India

Video Courtesy: Breakthrough India, Ogilvy & Mather, YouTube and other online resources.

References:

https://www.exchange4media.com/advertising-news/ngo-breakthrough-ogilvy-launch-popcorn-spot-to-curb-eve-teasing-62496.html

https://www.adgully.com/breakthrough-popcorn-campaign-created-and-conceptualised-by-ogilvy-mather-mumbai-63967.html

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Note:

***Would be wonderful to hear your thoughts. You're also welcome to share the post or quote from it with appropriate credits, but please do not copy or reproduce this article in any format, device or language (human or machine), either in part or in full, without the explicit written permission of the author. 
Subject to Copyright @2018.
The author has not been paid or compensated in any form for expressing an opinion.

----------------------------------------

Disclaimer:
The opinions expressed above are purely personal and as understood and interpreted by the author. They're not to be construed as an expert opinion or a formal analysis or deemed as accurate, valid, suitable or complete information in any form or manner. The reader is requested to use their own judgment and understanding for the same.

None of the products or features discussed above are necessarily, as stated or endorsed by any of the respective companies.

Zigy: Hum Zimmedari Samajhte Hain (TVC August 2015)

~Kolla Krishna Madhavi

A typical day in office - a female employee is hard at work when she gets a call from another lady, apparently, her mother. They speak of other things until the lady asks the younger woman if she had sent her "Zigywali medicines". The girl replies that she has ordered the entire month's requirement from Zigy and to check them. 

Zigy
Image Courtesy: Zigy, YouTube

The older woman goes quiet for a moment. The younger one asks her, "What happened?" The elder one replies, "Itna sab kuch ho jaane ke baad bhi?"

The younger one replies, "Mama, mere divorce aap ke bete ke saath hua hai, aapke saath nahin na." 

Only then you realize that it is actually a daughter-in-law and mother-in-law relationship that is being depicted, not that of a mother and daughter.

Zigy
Image Courtesy: Zigy, India.com, YouTube

An old advertisement, but the theme continues to remain relevant.   

Zigy is an online health exchange website for healthcare, women care and baby care products. In their ad, they've depicted the typical saas-bahu story with a refreshing and sweet twist to the tale. Though the product is central to the narrative, the bond shared by the two central characters still comes across strongly. 

The commercial also subtly highlights that a person can continue to shoulder responsibilities beyond archetypal matrimonial boundaries. 

                                                                                                                           Zigy
                                                                                                  Video Courtesy: Zigy

Relationships can be forged forever and they need not be bound by blood, marriage, or friendship!

Images Courtesy: Zigy, Google Images, and other online resources.
Video Courtesy:Zigy, YouTube & other online resources.

Resources:
https://www.exchange4media.com/video/zigy-promotes-hum-zimmedari-samajhte-hain-with-a-sweet-story-270.html
http://www.adageindia.in/advertising/top-3-indian-ads-of-the-week/articleshow/48959292.cms

Note:
***Would be wonderful to hear your thoughts. You're also welcome to share the post or quote from it with appropriate credits, but please do not copy or reproduce this article in any format, device or language (human or machine), either in part or in full, without the explicit written permission of the author.
Subject to Copyright @2018.
The author has not been paid or compensated in any form for expressing an opinion.

Disclaimer:
The opinions expressed above are purely personal and as understood and interpreted by the author. They're not to be construed as an expert opinion or a formal analysis or deemed as accurate, valid, suitable or complete information in any form or manner. The reader is requested to use their own judgment and understanding for the same. 

None of the products or features discussed above are necessarily, as stated or endorsed by any of the respective companies.