~ Kolla Krishna Madhavi
Can anyone resist the cuteness of the pug in the Vodafone ad? And when the pugs are multiplied, the curve of the lips just gets wider.
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| Vodafone Supernet 4G Image Courtesy: http://educationpostonline.in/ |
Reminiscent of the famed Pied Piper of Hamelin, the pugs gather from all directions and start to follow a young man. Just like the Pied Piper, the youth too wields an instrument, but here the magic pipe is replaced by a phone. While the pugs wait in anticipation, the young man stands near a pole and checks his mobile.
The iconic mascot, Cheeka delights viewers with all its seriousness. And when it is followed by an entire army of friends, the "cheerfulness" they bring to every viewer cannot be easily replicated.
Conceptualised by Ogilvy & Mather India, the simplicity and charm of this advertisement gets one hooked to view it on a repeat mode.
The iconic mascot, Cheeka delights viewers with all its seriousness. And when it is followed by an entire army of friends, the "cheerfulness" they bring to every viewer cannot be easily replicated.
Conceptualised by Ogilvy & Mather India, the simplicity and charm of this advertisement gets one hooked to view it on a repeat mode.
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| Vodafone Supernet 4G Image Courtesy: https://images.adgully.com/ |
From the “Network That Follows You” to the latest message of "The Data Strong Network which always Follows You", there has been a small change in Vodafone's approach, but their most loved asset - the pug - continues to occupy the maximum screen space.
As the new ad states, "Pugs are back! We are #StrongerTogether, now and forever, with Vodafone SuperNet 4G, the Data Strong Network™."
Vodafone maybe getting more customer-centric with the addition of a new tower every hour, but as for most of us (and surely not just dog lovers), we're definitely smiling a lot more when we get to view the cute pugs, in their comeback avatar.
The Pug is back with its pack! #StrongerTogether by adding a tower every hour
Video Courtesy: Vodafone India
Video Courtesy: Vodafone India, YouTube & other online resources.
Resources:
https://www.thehindubusinessline.com/info-tech/cheeka-the-pug-is-back-following-vodafone/article10024700.ece
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