ITC Savlon: Swasth India ID Guard - Children's Day (Ad 2017)

~ Kolla Krishna Madhavi

Proper washing of hands is a challenge, not just for kids, but for most adults too. Since germs are invisible, some of us may have a wrong notion that our hands are clean and not carrying any germs. And worse, while some are conscientious enough to make that extra effort to wash their hands thoroughly with soap and water, they do not find a soap handily.

Savlon Swasth India ID Guard tries to tackle this daunting issue. The ad, which was released on Children's Day 2017 shows students being distributed School ID cards coupled with small sachets carrying liquid soap. This enables handwash to not only be available and accessible, but also easily portable in a handy and hygienic way. The creative solution offered by Savlon Swasth India ID Guard makes the complete hand washing process so much more convenient. 

ITC Savlon Swath India Mission
Image Courtesy: https://media.licdn.com/

From the stable of one of the leading Indian conglomerates - ITC, Savlon has been a part of Indian households for over half a century. They have since extended their earlier germ-killing legacy, which began with an antiseptic liquid, to soaps and hand washes.

ITC Savlon Swath India Mission
Image Courtesy: https://prnewswire2-a.akamaihd.net/

Savlon's recent ad campaign is not just aimed at promoting their brand, but dovetailing with Savlon India's unique Hygiene & Health programme. it is also designed to create awareness and motivate children to incorporate a healthy and hygienic handwash habit in their daily routine. Since it is mandatory for school children to always carry their school ID with them, this initiative uses a simple, but an innovative technique of clubbing hand wash with a school ID to address the widespread issue of hand hygiene.

Savlon is currently on a mission to promote "healthier kids, stronger India" and encourage behavioral change toward hand hygiene. An imaginatively redesigned product, sprinkled with a clear social message, has made the ad very effective, both in terms of communication and its impact on the audience.  

Enable a personal bodyguard for every child, the safe way!

                                                                                                  ITC Savlon Swath India Mission

Video Courtesy: Savlon Swasth India ID Guard - Children's Day 2017

Images Courtesy: ITC, Google Images & other related online resources.
Video Courtesy: ITC, YouTube & other related online resources.

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