Zigy: Hum Zimmedari Samajhte Hain (TVC August 2015)

~Kolla Krishna Madhavi

A typical day in office - a female employee is hard at work when she gets a call from another lady, apparently, her mother. They speak of other things until the lady asks the younger woman if she had sent her "Zigywali medicines". The girl replies that she has ordered the entire month's requirement from Zigy and to check them. 

Zigy
Image Courtesy: Zigy, YouTube

The older woman goes quiet for a moment. The younger one asks her, "What happened?" The elder one replies, "Itna sab kuch ho jaane ke baad bhi?"

The younger one replies, "Mama, mere divorce aap ke bete ke saath hua hai, aapke saath nahin na." 

Only then you realize that it is actually a daughter-in-law and mother-in-law relationship that is being depicted, not that of a mother and daughter.

Zigy
Image Courtesy: Zigy, India.com, YouTube

An old advertisement, but the theme continues to remain relevant.   

Zigy is an online health exchange website for healthcare, women care and baby care products. In their ad, they've depicted the typical saas-bahu story with a refreshing and sweet twist to the tale. Though the product is central to the narrative, the bond shared by the two central characters still comes across strongly. 

The commercial also subtly highlights that a person can continue to shoulder responsibilities beyond archetypal matrimonial boundaries. 

                                                                                                                           Zigy
                                                                                                  Video Courtesy: Zigy

Relationships can be forged forever and they need not be bound by blood, marriage, or friendship!

Images Courtesy: Zigy, Google Images, and other online resources.
Video Courtesy:Zigy, YouTube & other online resources.

Resources:
https://www.exchange4media.com/video/zigy-promotes-hum-zimmedari-samajhte-hain-with-a-sweet-story-270.html
http://www.adageindia.in/advertising/top-3-indian-ads-of-the-week/articleshow/48959292.cms

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