Asian Paints: #HomesNotShowrooms (Ad 2018)

                                                      ~ Kolla Krishna Madhavi

The latest commercial launched by Asian Paints on January 12, 2018, warms the heart with its emotional flow. An enthusiastic grandfather tries to measure the height of his grandson and showcase the latter's artwork, but his disapproving son uttering "...papa..." each time, prevents him from blemishing the wall. Each innocent attempt by the grandfather to imprint a memory on the decor is opposed by his son (even while his daughter-in-law gives her silent approval).

Asian Paints #HomesNotShowrooms
Image Courtesy: https://media.licdn.com/

As the story unfolds, the son comes across some old photographs taken with his father. The nostalgic memories of his father's views on a home, bring about a change in the son. He soon starts to interact more with his father and encourages his father to mark the walls. The grandfather sums it up well when he says to his grandson, "lagta hai tere papa bade ho gaye".

The sensitive digital campaign conceptualized by Ogilvy Advertising beautifully showcases the dynamic relationship between a father and son as well as the close bonding between a grandfather and his grandchild. It also urges everyone to create a dream home and live in it comfortably and not just build a house for display. A home should be a space, which reflects not only one's emotions, but is also able to capture and showcase those special moments in everyday life. The emotions come out equally strongly even when the video is viewed in a silent mode.

Asian Paints
Image Courtesy: https://upload.wikimedia.org/

"Har Ghar Kuch Kahta Hai" has been the timeless positioning from Asian Paints Ltd.  The latest video on #HomesNotShowrooms further reiterates that a home is not just a showroom to make a decor statement. It is a place where a family is able to empathize and connect with each other and thereby, lead a richer life. 

The catchline in the end, "Ghar ka sabse badi decoration hai usme basi kushiyaan" sums up the message well.

                                           

                                                                                  Asian Paints - Homes Not Showroom

                                                                                Video Courtesy: Asian Paints

Images Courtesy: Asian Paints, Ogilvy Advertising, Google Images & other online resources.

Video Courtesy: YouTube, Asian Paints & other online resources.

Note:
***Would be wonderful to hear your thoughts. You're also welcome to share the post or quote from it with appropriate credits, but please do not copy or reproduce this article in any format, device or language (human or machine), either in part or in full, without the explicit written permission of the author. Subject to Copyright @2018.
The author has not been paid or compensated in any form for expressing an opinion.

Disclaimer:
The opinions expressed above are purely personal and as understood and interpreted by the author. They're not to be construed as an expert opinion or a formal analysis or deemed as accurate, valid, suitable or complete information in any form or manner. The reader is requested to use their own judgment and understanding for the same. 

None of the products or features discussed above are necessarily, as stated or endorsed by any of the respective companies.