Parle-G Mother's Day: #YouAreMyParleG (TVC May 2019)

~ Kolla Krishna Madhavi

Hey maa - oh maa - tu aayi kahan se, bata?

Crafted by Ghungroo films and Entertainment, Parle-G's new ode to a mother showcases the selfless and unconditional love of mothers who remain strong in the face of many adversaries.

Parle-G Mother's Day: #YouAreMyParleG
Source: Parle-G, AdGully.com

"Tu bani, kis mitti se hai, tu pari, ziddi si hai,

Tu kitne rangon main dalti hai, kitne roop badalti hai!"

Heart-stirring lyrics by Prashant Ingole and beautifully sung by Shreyas Puranik, the digital film tells the soul-warming story of a mother who wears many hats and remains unfazed in the face of harsh challenges. With a smile on her face, she rushes from one place to another - home, school, office, playing her many roles to perfection.

"Tu aankhon main dekhke, dil mera pad leti hai, 

baatein karta nahin, tu sab sunleti hai!" 

Parle-G Mother's Day: #YouAreMyParleG
Source: Parle-G, SocialSamosa.com

The ad, directed by Vishal Kharat, Ekwedor Films celebrates the eternal love of a mother for her child. She is a companion, friend, and guide for life. She is an inspiration for her children - her ability to multi-task, understand her children without them speaking a word, sacrificing many things in her life so her children can get the best.

Parle Products, a leading manufacturer of biscuits and confectionery, has been a staple food in many households. The scene where the mother mixes Parle-G with milk to feed her young child evokes a lot of forgotten memories. 

Parle-G Mother's Day: #YouAreMyParleG
Source: Parle-G, IndianMoney.com 

On a different note, just like Parle-G, this song will also become a staple in our lives whenever we wish to invoke an ode to our mothers.

Parle-G Mother's Day: #YouAreMyParleG

Source: Parle-G, Ghungroo films and Entertainment,

Each day is a mother's day! Celebrate every day! 

A mother works tirelessly throughout the year, without a day's break. She deserves to be appreciated more often than once a year.

Your mother is your real-life superwoman!

Image Courtesy: Parle Products Pvt Ltd., Ekwedor Films, Ghungroo films and Entertainment, Google Images, and other online resources.
Video Courtesy: Parle Products Pvt Ltd., Ekwedor Films, Ghungroo films and Entertainment, YouTube, and other online resources.

Resources:
https://www.adgully.com/parle-launches-campaign-highlighting-the-unconditional-love-of-moms-85513.html
https://brandequity.economictimes.indiatimes.com/news/advertising/mothers-day-parle-g-releases-digital-film-to-appreciate-mothers/69218309
https://www.adgully.com/parle-launches-campaign-highlighting-the-unconditional-love-of-moms-85513.html

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