Titan Raga #FlauntYourFlaw (TVC November 2018)

~ Kolla Krishna Madhavi

"#FlauntYourFlaw!"

Titan Raga’s new ad campaign ‘Khudse Naya Rishta’ conceptualised by Ogilvy is a distinct departure from a growing perception that beauty equals flawless physical perfection. The advertisement raises pertinent questions on what is ideal beauty and depicts women who are comfortable in their skin. 

Titan Raga: #FlauntYourFlaw

  Image Courtesy: Titan Raga, YouTube

Women are conditioned early on to believe that they need to be beautiful to be accepted by the society. And with the passage of time, an even more increasing number of people across all age groups have begun to ride the beauty bandwagon. 

At times, even the tiniest of scars or the smallest of imperfections can get a person into a tizzy and they begin to doubt their self-worth.

Titan Raga: #FlauntYourFlaw

  Image Courtesy: Titan Raga, Brand Equity

The commercial speaks of how true beauty lies within one's imperfections. The delivery marks of a mother, the scars of an army officer, a breast cancer survivor, the dark circles of a working woman, the scarred fingers of an artist are all a result of their achievements - their grit and hard work. And it is these achievements that represent their true beauty, not their external appearance.

Titan Raga: #FlauntYourFlaw

  Image Courtesy: Titan Raga, Exchange4Media

In the words of Steve Maraboli, "Embracing your true self radiates a natural beauty that cannot be diluted or ignored". 

True beauty lies in the scars, the marks, the wrinkles and the body asymmetry acquired in the journey of life. The unique beauty of each individual needs to be celebrated with absolute confidence and grace.

Embrace those imperfections! Wear them with pride!

Titan Raga #FlauntYourFlaw
Video Courtesy: Titan Raga, YouTube

Images Courtesy: Titan Raga, Ogilvy, Google Images and other online resources.
Video Courtesy: Titan Raga, Ogilvy, YouTube & other online resources.

Resources:
https://www.exchange4media.com/advertising-news/titan-raga-encourages-women-to-embrace-their-scars-in-new-flauntyourflaw-campaign-93149.html
https://brandequity.economictimes.indiatimes.com/news/advertising/titan-ragas-new-ad-campaign-encourages-women-to-flauntyourflaw/66848277
https://www.titancompany.in/news/titan-raga-i-am

Note:
***Would be wonderful to hear your thoughts. You're also welcome to share the post or quote from it with appropriate credits, but please do not copy or reproduce this article in any format, device or language (human or machine), either in part or in full, without the explicit written permission of the author.
Subject to Copyright @2018.
The author has not been paid or compensated in any form for expressing an opinion.

Disclaimer:
The opinions expressed above are purely personal and as understood and interpreted by the author. They're not to be construed as an expert opinion or a formal analysis or deemed as accurate, valid, suitable or complete information in any form or manner. The reader is requested to use their own judgment and understanding for the same.

None of the products or features discussed above are necessarily, as stated or endorsed by any of the respective companies.

Hyundai Motors' Road Safety: #BeTheBetterGuy (PSA November 2018)

~ Kolla Krishna Madhavi

The recent road safety campaign by Hyundai Motors India Limited (HMIL) encourages people to #BeTheBetterGuy on the roads for their own safety. 

Hyundai Motors' Road Safety campaign -#BeTheBetterGuy
Courtesy: Hyundai, Campaign India

The awareness film shows the case of a father, Kabir Seth who heads out of the house late night to meet Rahul. Every step of the journey in his car, he makes sure that he follows all the traffic rules even when he is alone on the road. But this wasn't enough. Kabir still meets with an accident because of someone else's negligent driving. 

It is important that everyone follows the same set of rules. Each of us, in our daily life, would have come across such incidents where a person was responsibly adhering to all the road safety measures but due to someone else's carelessness, the safe driver ends up paying the penalty.

Hyundai Motors' Road Safety campaign -#BeTheBetterGuy
Courtesy: Hyundai, Best Media Info

Endorsed by Sharukh Khan, Hyundai Motor's Corporate Brand Ambassador, this Road Safety film highlights actions that can be taken to counter various common instances in our day-to-day life. In Sharukh's words, “Roads will be safe only if each one of us becomes the Better Guy. ‘Be The Better Guy’ for your safety and for the safety of others on the Road.”

The theme of this campaign is that although most people are aware of road safety measures that need to be taken, very few actually practice them. Our roads will be safe only if we follow the rules - for us and for others too.

Hyundai has been running this initiative since 2016. The short film highlights simple road safety measures like the usage of a seat belt, not to drink & drive, avoiding over speeding, not to use mobile phones, following traffic signals, respect for pedestrians and discouraging underage driving.

‘Safe Move’ – Road Safety is one of Hyundai Motor Group’s long-term road-safety CSR initiative across the globe. Under this umbrella, to enhance awareness and understanding of Road Safety Rules, Hyundai is also conducting on ground activations at 100 Schools across 11 cities and 14 malls across 7 cities.

Hyundai | #BeTheBetterGuy | Meet the Better Guy feat. Shah Rukh Khan

Courtesy: Hyundai India

Image Courtesy: Hyundai India, Google Images and other online resources.
Video Courtesy: Hyundai India, YouTube and other online resources.

Resources:
https://www.exchange4media.com/marketing-news/hyundai-encourages-road-safety-with-bethebetterguy-campaign-featuring-shah-rukh-khan-92819.html
https://micorporate.com/Bureau/Corporate-News/1324/Hyundai-Be-The-Better-Guy-campaign-for-road-safety-Motown-India-Bureau
https://www.hyundai.com/in/en

Note:
***Would be wonderful to hear your thoughts. You're also welcome to share the post or quote from it with appropriate credits, but please do not copy or reproduce this article in any format, device or language (human or machine), either in part or in full, without the explicit written permission of the author.
Subject to Copyright @2018.
The author has not been paid or compensated in any form for expressing an opinion.

Disclaimer:
The opinions expressed above are purely personal and as understood and interpreted by the author. They're not to be construed as an expert opinion or a formal analysis or deemed as accurate, valid, suitable or complete information in any form or manner. The reader is requested to use their own judgment and understanding for the same.

None of the products or features discussed above are necessarily, as stated or endorsed by any of the respective companies.