Nestle Maggi Noodles Masala: Kuch Acha Pak Raha Hai (TVC July 2018)

~ Kolla Krishna Madhavi

"Thaki Aaj se Agar mummy office se late ho, aur gha pe khana na bana ho, tho aap unpe gussa na kare!"

Directed by Vivek Kakkad, Curious Production House, the TV  commercial starts off with a father and son in a kitchen. The father is cooking while the son is studying and instructing his father to cook. 

Maggi: Kuch Acha Pak Raha Hai
Image Courtesy: Nestle Maggi, YouTube

The father asks his son, "Why this sudden cookery class"? The son's slightly evasive answer that he doesn't want his father to scold his mom in case she comes home late from work and dinner is not ready is a clear pointer on the prevailing situation in many a home. 

Stretching herself to the limit, a wife is often expected to juggle the entire responsibility of taking care of the children and home as well as manage her career while the husband is expected to come home and largely relax as he would have had a tiring day at work. 

As a growing number of households have both the partners working, it has become paramount that they equally share the household work too. 

Kitchens are no more the sole bastions of women, a large influx of men are voluntarily finding their way there!

Trying to address another stereotype, the father is also subtly shown to be more receptive to his son.  His mortified reaction to his son's response is also a point of note.

This women-centric advertisement from Nestle Maggi is simple and short with a strong message that recognizes the evolving role of women. The ad is focused on 'changing relationships' and has a better resonance with contemporary thinking.

Maggi has been in existence for over 3 decades, but it is the recent theme of their ads "Kuch Achha Pak Raha Hai", which advocates the underlying need to 'change with time' while dovetailing some critical life lessons.

Cooking may just have the power to make a difference in our lives!

"...Rishton ka Swad badal deti hain!"

                                                                         MAGGI Noodles | Dad Son Film: Kuch Acha Pak Raha Hai
                                                          Video Courtesy: Nestle Maggi, Curious Production House, Publicis, YouTube

Images Courtesy: Nestle Maggi, Curious Production House, Publicis Agency, Google Images, and other online resources.
Video Courtesy: Nestle Maggi, Curious Production House, Publicis Agency, YouTube & other online resources.

Resources:
https://www.nestle.in/media/pressreleases/maggi-turns-35-rolls-out-new-thinking-under-kuch-achha-pak-raha-hai
https://www.livemint.com/Consumer/7mlDO9cIEOHJk7Qt1qblnN/Maggi-turns-35-in-India-tweaks-ad-strategy-to-become-transp.html?utm_source=scroll&utm_medium=referral&utm_campaign=scroll
https://www.youtube.com/user/MeriMAGGI

Note:
***Would be wonderful to hear your thoughts. You're also welcome to share the post or quote from it with appropriate credits, but please do not copy or reproduce this article in any format, device or language (human or machine), either in part or in full, without the explicit written permission of the author.
Subject to Copyright @2018.
The author has not been paid or compensated in any form for expressing an opinion.

Disclaimer:
The opinions expressed above are purely personal and as understood and interpreted by the author. They're not to be construed as an expert opinion or a formal analysis or deemed as accurate, valid, suitable or complete information in any form or manner. The reader is requested to use their own judgment and understanding for the same. 

None of the products or features discussed above are necessarily, as stated or endorsed by any of the respective companies.