~ Kolla Krishna Madhavi
Dubeyji, eh Corona ke baad sab kuch kitna badal gaya naa?
The latest spot from the lens of Times of India (TOI) is an interesting take on how things have changed outwardly in the day-to-day activities since the outbreak of the pandemic but many of the core aspects have essentially remained the same in the lives of the general public. The objective of the short film is to identify what's new and old in these challenging times. Some continue to resist change while others have chosen to accept and adapt to the change.
In an office situation, there are a couple of staff members who are sitting and casually discussing Corona while sharing peanuts from the same packet. A person goes to them in what is perhaps an attempt to get some files moving. He slips them an envelope. The office staff don't hesitate to quickly pocket the envelope - it is business as usual for them - but on shaking hands, they suddenly recall about the COVID situation and start to thoroughly sanitize their hands.
There is another ironic take where a man first does a temperature check of the person who has hit his car by accident before getting into a noisy fight with him.
A Day In The Life Of India
Source: Times of India, afaqs.com
Oh aunty, kya kar rahe ho?
There is an interesting shot where children are playing gully cricket and the ball goes and hits a woman who is out buying groceries. She picks up the ball and puts it without hesitation into her grocery bag. The boy calls out to the lady and we prepare ourselves to hear him appeal to her to return their cricket ball. Instead, he admonishes the lady and asks her to wear her face mask properly, which was safeguarding her chin rather than her nose and mouth.
TOI first ran a similar campaign in 2013. Their focus is to showcase the sharp contrasts embedded in the lives of people living across the nation.
India Badalta Rahega, India Chalta Rahega!
#aDayinthelifeofIndia #IndiaBadaltaRahega #IndiaChaltaRahega #timesofindia
A Day In The Life Of India
Source: Times of India
Video Courtesy: Times of India, YouTube, and other online resources.
Resources:
https://timesofindia.indiatimes.com/topic/a-day-in-the-life-of-India
https://timesofindia.indiatimes.com/videos/news/a-day-in-the-life-of-india/videoshow/78915215.cms
https://www.afaqs.com/news/advertising/tois-new-spot-shows-a-day-in-the-life-of-india-in-coronial-times
https://www.indiarightnownews.com/a-day-in-the-life-of-india-news-times-of-india-videos/
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The opinions expressed above are purely personal and as understood and interpreted by the author. They're not to be construed as an expert opinion or a formal analysis or deemed as accurate, valid, suitable or complete information in any form or manner. The reader is requested to use their own judgment and understanding for the same.
None of the products or features discussed above are necessarily, as stated or endorsed by any of the respective companies.
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