Kansai Nerolac Paints: Happy Village (Ad 2018)

~ Kolla Krishna Madhavi

Healthy living with myriad colors!

Colors can be a key element to happiness! Kansai Nerolac Paints Ltd. and Neemrana Group of Hotels along with renowned artists, Neeraj Goswami, Vikram Kumar and Swapna Maini painted more than 850+ households, an Anganwadi and 2 schools in Sarhetta - one of the most remote villages of Alwar, Rajasthan to create a beautiful and healthy environment.

Nerolac Healthy Home Paints
Image Courtesy: LinkedIn, Rati Trivedi - Nerolac Paints India

This mission gained momentum with a large-scale participation from the villagers who took the onus of bringing in happiness into their lives by cleaning up their surroundings and painting a kaleidoscope of colors on their dwellings.

Nerolac Healthy Home Paints
Image Courtesy: Brand Equity, Nerolac Paints India

The healthy home paints with their brilliant hues, transformed a small village into a vibrant environment for the inhabitants while helping to attract tourists. This, in turn, enabled the villagers to increase their employment opportunities.

Nerolac Healthy Home Paints
Image Courtesy: Nerolac Paints India - YouTube

The houses, roads and other infrastructure were in a tumbledown state. Kansai Nerolac Paints Ltd., one of India's leading and innovative paint companies, had a vision to bring awareness among the dwellers of Sarhetta and educate them to keep their surroundings hygienic, healthy and happy through the magic of art, paintings, and colors. Neemran's vision was to foster the holistic development of villages in Rajasthan. 

                                                                                                Transforming Lives in Sarhetta with Nerolac
                                                                                                                         Video Courtesy: Nerolac Paints India

The intention of this drive was to provide not only the current but also the future generations with a happy and healthy environment by enhancing their standard of living. Other than Sarhetta, the ultimate goal is to spread this initiative to other parts of the country as well.

Transforming India! Transforming lives with public participation!

Images Courtesy: Nerolac Paints India, Google Images, and other online resources.
Video Courtesy: Nerolac Paints India, YouTube & other online resources.

Resources:
http://www.adageindia.in/marketing/cmo-strategy/kansai-nerolac-paints-transforms-a-remote-village-in-rajasthan-into-a-happy-village/articleshow/62649559.cms
http://www.pitchonnet.com/blog/2018/01/25/kansai-nerolac-paints-transforms-a-remote-village-in-rajasthan-into-a-happy-village/
https://brandequity.economictimes.indiatimes.com/news/advertising/the-story-of-how-nerolac-teamed-up-with-neemrana-hotels-to-transform-lives-in-sarhetta/62668958
https://youtu.be/u_Y6i2Dvhzo

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