#ShareACokeIndia: Celebrating Relationships (TVC April 2018)

   ~Kolla Krishna Madhavi

Buddy, coach, mentor or BFF. Here's to all the roles you play, Dad!

Coca-Cola needs little introduction! What does need to be called out is their recent series of ads on "Celebrating relationships".  

Share A Coke India: Celebrating relationships! 
Image Courtesy: Best Media Info

A recent ad shows a father and son traveling in a train. The father tempts his son with a coke. The son tries to grab the drink but the father turns the bottle around on which it is written 'Friend'. The father offers the bottle to his son with a simple nod towards the word 'Friend'. The son, in turn, grabs his phone and quickly types on it. Albeit very reluctantly, the son does accept his father's friend request. The father checks his phone and sees that his 'Friend' request has been accepted. A broad smile spreads across his face. 

Share A Coke India: Celebrating relationships!
Image Courtesy: Coca-Cola Company

Conceptualized by McCann India, the short, simple TVC focuses on the strength of relationships in India. This is an Indian adaptation of the global #ShareACoke campaign. A parent-child relationship can be very complex and dynamic. Although no words are spoken, the commercial easily captures the magic of emotions between the father and son.

What is meaningful is that more often than not, especially with the current generation, parents try very hard to be friends with their children. They would like to know what is happening in their children's world while children try their level best to keep their family and friends apart. 

The commercial effectively showcases personal relationships in their varying hues and how a new dimension can be smoothly blended into an existing relationship.

"Har Rishta Bola, Mere Naam Ki Coca-Cola!"

                                                                                     Share A Coke India: Celebrating relationships!
                                                                                       Video Courtesy: Coca-Cola Company, YouTube

Images Courtesy: Coca-Cola India Pvt. Ltd., McCann India, Google Images, and other online resources.
Video Courtesy: Coca-Cola India Pvt. Ltd., McCann India, YouTube & other online resources.

References:
https://www.coca-colacompany.com/videos/share-a-coke-india-celebrating-relationships-yte2rxj2z4hza
http://bestmediainfo.com/2018/04/coca-cola-plays-enabler-of-magic-between-people-and-relationships-in-share-a-coke-ad/

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